FIBA 3x3 World Tour
Macau 2026
Ruins of St. Paul’s, Macau, China · 17–18 October 2026
Won the first World Tour stop held at the Ruins of St. Paul’s.
Most Valuable Player, Ub (SRB).
Executive Summary
Macau 2026: 4.5M impressions, 147.4K YouTube views, 60+ media items
Key highlights
Macau 2026 in six numbers.
Each account reached saw Macau about twice: 4.5M impressions across 2.5M accounts in nine days.
The build-up out-reached the games: more than half of all impressions came three days before the first game, more than both match days together.
of impressions came from FIBA’s own accounts; posts by partners, media and fans added almost nothing yet, the clearest room to grow.
Indonesia and the Philippines were the second and third YouTube countries with no team of their own in the field: interest that did not depend on a home team.
On day one the games page, with schedules and results, drew nearly as many views as the event home page.
Coverage outlasted the event: Guangdong Sports Channel aired it two days after the Final, and IMG counts 60+ stories, 3.4% more than 2025.
Broadcast
15 broadcast partners in 14 territories carried the event — a footprint list, with no viewer figures attached.
Partners by region
Europe carries 7 of the 15 partners; Asia 4, including CCTV and iQIYI in China.
Who carried the event
- Europe7
RTS (Serbia), TV Arena (Balkan), OKKO (Russia), SPTV (Croatia), La Tele (Switzerland), Telekom (Germany), Sport en France (France)
- Asia4
Premiere Sports Network (Mongolia), DAZN (Taiwan), iQIYI (China), CCTV (China)
- North America2
CBC (Canada), beIN Sports (Canada / USA)
- Latin America2
Azteca TV (Mexico), America TV (Peru)
Footprint only: no viewer numbers, reach or value next to any partner.
Source: FIBA 3x3 broadcast partner list for WT Macau 2026.
Digital
Who watched the matches on YouTube, and how fans used the event website.
YouTube
YouTube Analytics, 10–20 October 2026
Top 5 countries by views
The five listed countries account for 32.8% of views; the export’s listed countries account for 45.5%. Macau recorded 812 views and mainland China is not listed.
Subscribers on the event days
- Subscribers · 17 Oct16
- Subscribers · 18 Oct17
33 of the 49 subscribers gained in the window came on the two event days.
Website
Google Analytics, Macau event pages, 17 October 2026
Page views on 17 October 2026
- Event home page17,444
/2026/macau · 23% of the day’s views
- Games13,848
/2026/macau/games · 18.2% of the day’s views
- Teams3,204
/2026/macau/teams · 4.2% of the day’s views
- Standings2,557
/2026/macau/standings · 3.4% of the day’s views
- One team page2,257
/2026/macau/teams/284c209e-… · 3% of the day’s views
Source: Google Analytics, Macau event pages, views by page path, 17 October 2026 (the only day labelled on the 12–21 October 2026 daily chart). Bars are scaled to the event home page.
- Views · 17 Oct75,935
- Five listed pages51.8%
- All other pages48.2%
Website data is a single day: 17 October 2026 only.
China & Macau media
Guangdong TV covered the event on site and it aired on Guangdong Sports Channel on 20 October 2026; IMG counts 60+ coverage items.
Coverage in the clippings
Guangdong TV attended at IMG’s invitation, covered match results and interviewed Chinese players and the Local Organising Committee CEO. Coverage shown in the clippings (each opens the article):
- Macau Daily
- Greater Bay Area Youth Daily
- Macau Lotus TV
- AiDeqing
- Wanqing Life
- SportsChannel
- Macau Sports
- Macau Sports Weekly
Source: IMG, FIBA 3x3 WT Macau 2026 China Media Coverage Report (22 October 2026), 16–20 October 2026. Agency-reported figures; the estimated reach method is not stated.
Media relations
- Pre-event
Press release · invitations
- Event
On-site media support
- Post-event
Press release · tracking
Source: IMG, FIBA 3x3 WT Macau 2026 China Media Coverage Report (22 October 2026), 16–20 October 2026. Agency-reported figures; the estimated reach method is not stated.
A World Tour first at St. Paul’s
15 broadcast partners, 4.5M social impressions, 147.4K YouTube views and 60+ China & Macau media items from two days at the Ruins of St. Paul’s.
Social performance
More than half of the window’s impressions came on 14 October, three days before the event; Facebook carried 51% of impressions.
Platform mix by impressions
Source: Two Circles, hashtag “Macau”, 12–20 October 2026. One 4% slice carries no label on the dashboard chart. Engagement rate: 4.51% as shown on the dashboard, 4.31% of media reach.
Owned vs earned impressions
Owned 4,459,634 (99.79%) · earned 9,245 (0.21%).
Source: Two Circles, event FIBA 3x3 World Tour, hashtag “Macau”, 12–20 October 2026.